It may sound counterintuitive to claim to know the unofficial dress of summer when summer just started and when most people haven't left their homes for the past two months. Not to sound inelegant, but you would be wrong.
So just how do we know Cult Gaia's Serita dress is well within the running to claim "dress of summer" status? There are a few key points. Its knitted fabrication, fitted silhouette with cutout detail, and two color options (tan and a sort of burnt umber), easily fall under the current fashion zeitgeist. No, it's not sweatpants, but, yes, it is comfortable; it's neutral in either hue option; and it's giving us that '70s-meets-'90s silhouette that just feels right right now.
Also, ladies like Candice Swanepoel started flaunting the Serita on the red carpet even before shelter-in-place began. Which may or may not have influenced the large array of influencers who have been wearing the style at home or in their backyards, including a lovely and pregnant Romee Strijd, Rosie Huntington-Whiteley, Camille Charrier, and more. Because the dress of summer doesn't need an audience to be appreciated, it just needs a girl, her iPhone, and a legion of followers who can bear witness to the dress.
And it looks like all is not lost this summer on wearing dresses outside. Stay-at-home orders are being gingerly lifted, so the ladies who helped the dress sell out everywhere from Shopbop to Fwrd can wear their new maxi in front of actual other people, too, safely and perhaps outdoors, al fresco. Let's face it, dresses of summer were not built for indoor life anyway. Luckily, it's not sold out everywhere. Shop below and on Moda Operandi.
Serita Dress - Amber
Serita Dress - Amber
Update, July 8, 2020: If you need further proof of the prevalence of Cult Gaia's Serita dress, Hailey Bieber donned the tan version of the sultry number at an undisclosed tropical location. She posted three pics on her Instagram account, posing in front of a sandy beach and palm trees.
Indeed, while many other starlets wore the frock at home, Bieber proves that the breathable material and sleek cut-outs are more apropos for an island destination. Also, even in supposed seclusion, she let her fans know that she is prioritizing safety. "Yes, I’ll be wearing a mask with this," she captioned.
Kerry Pieri is Harper's Bazaar's Digital Fashion/Features Director. Kerry oversees the fashion vertical for BAZAAR.com, including launching digital covers, styling celebrity features, and managing recurring features including Brand Watch and My Life in Three Looks. In addition, Kerry edits the “best of” each season, from shoes to bags, denim and coats, and is consistently looking for shifts in the fashion realm to lend a voice. Kerry formerly served as the Editorial Director of StyleCaster.com and as a producer at Full Frontal Fashion. She lives in New York with her husband Steve, and baby girl Lila Sky.
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